Equipping the Australian market with enhanced safety solutions
Towards the end of 2017, NHP partnered with Axelent acquiring distribution rights to their safety fencing solution (X-Guard) and wire tray products (X-Tray) in Australia.
The partnership equips the local industry with unrivaled, flexible and complete solutions that enable the agility to customise products, all of which are designed in accordance to local specifications.Recently, we caught up with NHP’s Product Marketing Manager - Safety, Sensing & Signalling, Rohan Pandit to discuss the recent partnership and the range introduction:
How have customers responded to the introduction of the Axelent range?
The introduction of the quality Swedish products seemed a natural fit for NHP, complementing our existing safety portfolio giving us a complete and comprehensive range. The overall response has been positive and sparked a great amount of interest as the range differs from anything else available, providing customers with a fully customisable and integratable solution as well as extensive options to suit specific application requirements.
What has been the biggest success so far?
Since offering the Australian market the advanced, tailored solution, together NHP and Axelent have secured and implemented the range in projects across the country. With an established portfolio of projects already underway, there are many projects and opportunities in the pipeline.
How does the future look for Axelent and NHP?
Even though our partnership has not spanned a lengthy amount of time, in my experience, we have already established a great relationship fostered through the local support of Axelent’s presence in Australia. With common foundations stemming from underlying passions for innovation, the partnership between NHP and Axelent looks to have a healthy and bright future.
What are your thoughts of Axelent’s new safety agent, Axel?
Axel is a fresh and interesting take on promoting a safety culture in the workplace. This initiative from Axelent, evokes an engaged audience, injects a sense of comedy and creates a memorable brand association experience. With the innovative ranges creating a pathway for safety, the partnership is sure to elevate the benchmark for the local Australian market.
NHP’s Allen Rigby and Rohan Pandit after securing the initial Axelent order